This week Gerald Ferguson, National Co-Leader of the Baker Hostetler Privacy Security and Social Media Team had the opportunity to speak with Colin O'Keefe of LXBN TV on the subject of a post from last week: "FTC's "Do Not Track" Initiative Could Create New Market for "Paid For" Internet Content." In the post, Mr. Ferguson discussed the potential for the FTC's new "Do Not Track" initiatives to create a new market for paid-for online content. In the interview with O'Keefe, I explained what "Do Not Track" is, the technology at play and how it could change the market for premium online content.